1. Know Thyself and Thy Business:
   What is it you really want to do, or what product(s) do you want to sell?

2. Develop an Identity:
   Reflect your professional identity in a sign or logo that you can use for business cards, stationary, advertising and presentations.

3. Advertising:
   Clarify your target audience. Develop a campaign, produce materials, place ads in the best mediums, track placement, send bills and follow up to check effectiveness.

4. Television and radio advertising
   Media Advertising in Humboldt County is cheap! Placing a TV commercial ranges from as little as $10/spot on cable to more than $200/spot on prime-time networks. Radio spots range from as little as $4 to $18 depending on the length of the spot, the station it runs on and the time of day it runs. Radio can target specific audiences.

5. Print ads
   These can be referred to more than once, can be clipped and saved.

6. Non-advertising options
   (a) newsletters which can be placed in billing statements or mailed to prospective customers,
   (b) company brochures,
   (c) portfolio of your past work,
   (d) news media relations activities which can generate human interest articles about your business,
   (e) networking with community groups, like Business Connections.

Remember, whatever direction you decide to take, promoting your business is entirely up to you.

©1995 Elizabeth Hans, Hans Communications, 442-3813