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Interviews that Get the Job: Do Your Homework!!

Getting a job is really pretty simple. The one who's hired is usually the applicant who convinces the prospective employer that s/he can provide what the employer wants.

That's why it isn't always the person with the most or best experience, background, or references who gets the job. There are always other factors that enter into every hiring decision, too, including personality, salary issues, availability, budgets, etc. Notice, however, I said the successful candidate "convinces" the employer. The hiring manager needs to believe that YOU are the best candidate. And that's key to understanding how to approach any interview.

So what's the secret to being able to "convince" the interviewer? Certainly negotiation skills are useful, but first you have to get to an opening for the negotiation. So, the first step is being prepared – and that means understanding what the employer needs and also what s/he thinks s/he needs.

Research. . . Research. . . Research

The first step will always be to research the company and the industry. Most companies have some kind of literature they send to prospective customers, or a customer service section of their business. Starting there, you can find out about other publicly available documents (annual reports, etc.).  You’ll also begin to get an idea of the "corporate culture" through your interaction with existing staff.

It's perfectly acceptable to call and talk with people who work for the company, just be respectful of their time and let them know why you're calling. In fact, one of the first things you should do when you're interested in a particular company or industry is to set up one or more "informational interviews" with key members of the company to find out more. Ideally this should happen long before they have an advertised opening.  

By being proactive you'll be prepared when the opportunity arises.  You’ll have already established a contact inside the company and you’ll know some things other applicants probably won’t know. Informational interviews allow you to gather an incredible amount of information in a non-threatening environment since they are usually conducted as research, and have nothing to do with prospective employment.

Let's say, however, you never got around to the informational interviews. Many people start their research after the announcement, and there are still many ways you can do that. In addition to information provided by the company, you can check at the local library and with the Chambers of Commerce in your area. This will give you some information about the public side of the business.

If you've been building your personal network, then you may have some contacts who have direct knowledge about the company, or who can put you in contact with someone who does. You might check with suppliers, competitors, or customers to find out what their experience has been.

Next, find out as much as you can about the advertised position. Why is there an opening? How long did the last person in the job work there? Why did s/he leave? What do other people in the department think about working there?

Create Solutions to Their Problems

As you do your research, be on the lookout for how your skills or experience give you an edge — did you successfully handle a similar project in a prior job? Do you have an idea that could make things work more easily? Do you recognize unique challenges facing the company or industry (and more importantly, do you know how to turn them into advantages)? Be sure to let your prospective employer know how you can provide value, make their jobs easier, solve their problems.

The more knowledgeable you are about the business, the more convincing you will be in the interview. You'll be able to ask intelligent questions and to tailor your answers to the specific issues the company may find challenging. Letting people know you've done your research tells them you're a self-starter who took time to find out about them. Have you ever noticed how much more attractive someone is when they take a genuine interest in you? The same principle works in an interview setting, too.  The more interested you are in the company, the more appealing you will be to them.

And finally, while an interview is your opportunity to "toot your own horn", leave boasting out of the conversation.  Be respectful of the knowledge and abilities of those who are interviewing you, offering support without appearing to be a know-it-all. After all, you do want to get to the negotiating stage, right?

©1999-2009 Katie Darden

Committing To Your Business Success

Looking at yourself and your business is part of the New Year process. An honest assessment each year is essential—looking at what worked and was profitable and what didn't work, and getting clear about where you want to take your business during the next year.

 

Making a conscious commitment of time and energy to your business will determine your success in the new year. And having an updated goal plan for your business as well as a personal goal plan for yourself will enable you to focus your time and energy, allowing you to take action and to maximize all your resources.

Get "Savvy" with Technology

Acquire or upgrade whatever computer equipment and software you need to do your business more efficiently. Get e-mail and explore the Internet.

Improve Your Skills

Take a look at what strengths you have and what areas you are weak in, and take specific classes and workshops that will improve your skills and enhance your business.

Stay Focused on Your Business

Figure out what your core business is—your services and/or products—and put most of your time and energy on this.

Tap into All Your Resources

Seek out help when you need it. Look to all your community resources (SBDC, RREDC, AEDC, WEI, BC, etc.) and use outside consultants when appropriate.

Streamline Your Office

Eliminate the Clutter. Clean out old files and get better organized. Look into a 'contact database' that might help you with efficiency and follow-up.

Give More Attention to Current Customers

Give better service to your existing customers with timely follow-up contacts and offering services and products they may need.

Do More of What Worked Well

Do more of the marketing that brought you tangible business and positive exposure. Provide the services and products that got a great response.

Expect to Do Well

Set yourself up to succeed by having realistic, achievable goals that challenge and excite you, and expect to do well with your business. What you expect is usually what you get!

Transitions – One Man’s Story

This is the third in a series dealing with the lives of men. Mostly they are short stories/commentaries that are common to almost all men and many women in one way or another. Stories that form the basis of our lives and define who we are and who we might become. They come from many men whose stories touched me in a familiar way and within which are important insights into our growth and happiness.

 

"When a man possesses his story,
he has all he needs for survival;
but if he loses his story, he's in peril."
  – Sir Laurens van der Post

"I was a cop for twenty friggin' years. When I was forty my daughter left home and then two years later my son left. Then I got to see that I didn't have much of a relationship with my wife because I had spent all the years of my marriage working and not really participating with the family. With the kids gone we didn't have much use for each other, I guess. After a couple more years, my wife left and all I had was the damn job. The next year I had my twenty [years] in at age forty-six and had to retire. Nobody wants to have too much to do with ex-cops except other ex-cops but they're tapped out & burned out just like me. I got to know what lonely was real fast. There was no real relationship with the kids, and a fat, middle-aged ex-cop doesn't do too well at those singles things. If it hadn't been for my grandkids I would have ended it right then. I still don't have much going with my son, but my daughter and her kids keep me alive… Somewhere along the line I figure I missed something, and I'd sure like to find it before I die. I'd like to know that my life was worth living." Carl, from a Man In Transition workshop, 1992.

For many modern men, our story is our life. The story that we were told as youngsters, the story that we perceived from the input of our peers as we grew up, the story that our teachers told us about our abilities, the story that we assumed because we believed that we are our results. For too many men it is a story of doing rather than being. The story all too often is a self-imposed isolation that creeps silently into all aspects of our relationships with the outer world. Joseph Jastrab said it perceptively in his book Sacred Manhood/Sacred Earth (Harpers Perennial, 1995), "An isolation sets in, the pain of which is often met by further isolation. Keeping one's story to oneself is painful; it exiles a man from the nurturance of community and robs his culture of the gifts of his humanness. It keeps him confirmed in a well-worn and static story that no longer responds to a changing world. In this guarded secrecy, our wounds fester rather than heal. And by our example of secrecy, we teach our children to be afraid of their own truth."

My friend the ex cop was caught in a story of uselessness. When he no longer had the one thing that he had learned to identify himself with, he lost his story and therefore his self-identity. His solution was to recreate his story. After realizing that all of history is merely a collection of stories that we agree to believe in, he decided that if he were gong to survive he would have to change his story. It really wasn't a difficult thing to do. I met him when he was just miserable enough that literally anything would be better than where he was. But Carl was not sick. He, like so many of us, just needed to be heard. As he listened to himself tell his story he began to see things that he had not seen before, things that he could change. So, he changed his story a little at a time. He did it not by going into denial or lying but by simply changing his perspective. He began to look at what he had accomplished in his career rather than the negatives that had so depressed him. He began referring to himself as an ex Police Officer rather than an ex cop. He joined a health club and became intent upon regaining a reasonable and healthy body, finally became a volunteer trainer at the club specializing in helping senior citizens plan exercise programs. He went back to school at a local community college and earned a certificate in nutrition. Within three years he had changed his story, his life, his reality.

When I last spoke to Carl he had met a delightful and creative woman, had worked hard at reestablishing contact with his son and couldn't get enough of his grandchildren with whom he had created a powerful bond. His life, he told me, was sweet. It was, he confided, very worth living.

Although I didn't know it at the time, Carl was my first coaching client in my own transition from therapist to life coach. I was also holding on to my story about who I was even though it wasn't working for me. What I realized was that there's a little bit of Carl in every one of us, cop, salesman, engineer, professor, CEO or therapist. We can all change, grow in a specific direction, become better, different, whoever we want to become if we are willing to change our story. So, Carl, wherever you are, thanks for helping me make my life worth living.

_____About the Author______________
Article ©Copyright 1999, Kenneth F. Byers
Dr. Ken Byers is a personal coaching professional with a thirty year background in business, industry and therapy. He specializes in telephone based Men's Life Coaching and cross-gender personal coaching.

Ken can be reached at: 415/239-6929
E-mail: mekendar@pacbell.net
www.etropolis.com/coachken/.

Retirement Planning for the Small Business Owner

Why does the small business owner avoid thinking about retirement planning? Two vivid reasons come to mind: 1) lack of cash, and 2) they assume there is plenty of time, so it can be deferred until the proverbial "tomorrow." Wrong, Wrong, Wrong! The following Table illustrates why "later" is such a drastic mistake.

Savings Goal Time Frame Necessary Investment
$250K 30 years $168/month
$250K 20 years $424/month
$250K 10 years $1,367/month
$250K 5 years $3402/month

Based upon an assumption of equal monthly installments earning 8% compounded monthly over the stated periods.

The two middle examples depict the different monthly investment between a 40-year-old and a 50-year-old to achieve the same amount by age 60. The latter requires over three times as much as the former.

This next example displays the value of time, and what a difference "time" can make in our investment strategies. An early saver deposits $1,000 a year ($83.33 per month) at 8% for just 10 years- nothing more is saved. A late starter does not save anything for ten years and then begins $1,000 a year savings program for forty years. Hence the late saver does not attain the same goal, as Table 2 exhibits.

Year $1K Deposit @ 8% Zero Deposit
1
5
10
$1,083
$6,397
$15,939
0
0
0
Year Build @ 8% $1K Deposit @ 8%
11
20
30
40
50
$17,267
$35,471
$78,934,
$175,656
$390,895
$1,083
$15,939
$51,939
$130,344
$306,000

Now to the topic of "not enough cash" or even worse "no cash". Turn the negative around to the following mantra: " A part of all I earn is mine to keep," and make it real.

The next step requires payment to yourself first. This is a toughie, and may need a concerted effort to "find" money for savings. Here are a few ideas:

  • When your prices are raised, save the difference. This is the self-employed equivalent to the employee's " when I get a raise, save it".
  • Examine current outgo for an area with excessive or unnecessary spending. For example: brown bag lunch one day a week versus buying lunch, or one less dining-out monthly expense, or buying clothing more selectively and fewer times during the year.
  • Place change in a jar daily; I do and save about $500 a year.
  • Save a tax refund.
  • Use grocery coupons and drop the coins in a savings jar.
  • Get a rebate on a purchase, and place this into the jar.
  • Take $5 from every ATM withdrawal and give it to the jar.


You see the idea, now look for other ways.
The third step is: don't waste energy on worrying about not doing anything before; just resolve to do something now! (And then Do It.)

©1996 Fran Roth